Events are an awesome way to grow your Avon business and has been the most successful way for me to find customers and new team members. Events can be small or large.. your choice! This is your business!
Where to have an Avon event?
I always look at the different festivals, fairs and local community get togethers. Sometimes there are costs associated with events or the group will ask you to donate an item to their cause. I’ve never paid over $50 for an event and that was for a 3 day event!
You can also ask your local grocery store or mom and pop shop if you can set up to share your Avon brochures. I also like to hand out Avon’s breast cancer resource guide and our flyers for domestic violence. I’ve had a few different table events that required a small table (even a TV tray will do) and just brochures to hand out.
The smaller table events can be just for a few hours (3 or so). Larger events usually require more time and some help! I’m thankful to have my husband help me set up and tear down!
Ever though of setting up at a retirement or senior living home? This is a wonderful way to build a consistent customer base and go back every month to sell!
What do I need for an Avon event?
For a small table event, you might need a table, tablecloth (dollar tree!) and brochures.
For a large event, you might need a EZ Up, pop up tent (to keep you out of the sun), a couple tables and a couple chairs. My upline Barbara usually rents a Spin Wheel. It gets people’s attention and kids LOVE IT! While the kid is spinning, talk to the mom! Give out balloons or something from the dollar tree to the kids. I like to hand out fragrance samples to the kids.
I always have brochures, a name badge (or something on me that says Avon) and a product to give away.
I like to bring along samples and the little lipsticks for people to take with them after visiting my table.
I usually don’t sell products from my table, I just like to get my brochures in the hands of people that want them and get their contact information. If setting up with the purpose of selling product, make sure to have the essentials like Skin So Soft, deodorant and a few fragrances! Jewelry is also great to have on hand!
What do I do at an event?
First, you don’t just sit behind the table! You talk to people!
As people walk by, I ask “Would you like an Avon brochure?”.
Have a conversation! How are they doing? When is the last time they’ve seen an Avon brochure? Would they like to enter to WIN the product I’m giving away? Sometimes I’ll have a basket of products to give away… but I’ve given away just a bottle of Bug Guard too!
I hand them a Customer Contact Card for them to fill out and enter into the fishbowl (got mine at a garage sale!). At the end of the day, I pull a name and call the winner!
When they’re filling out the customer contact card, I ask them “Do you have a current Avon Representative? Would you like Avon service?”
I also ALWAYS ask “Avon is looking for someone that would like to earn some extra money. Would that be of interest to you?” If they say yes, GREAT! I set a time and day to get them started. I often hear “No, not at the time.” Which is fine! I then dig a little deeper… “That’s okay! New representatives earn $200-$500 on average a month, DO YOU KNOW someone that could benefit from that?” If they say yes, I get their info and tell them I will give them a free gift if their friend opens an Avon account. Something little like an eye makeup remover lotion or hand cream. Even a free lipstick!
Then, I follow up with a phone call a few days after the event. I call everyone that didn’t win and say “Hi, Susan.. this is Jessica with Avon. I met you this weekend at the local grocery store. I wanted to let you know that eventhough a winner has been chosen, I would still like to offer you a $5 gift certificate with a $20 order. Have you had a chance to look through the brochure? Is there any samples you would like or any products you would like to try?”
You will hear “Yes!”, “No, I haven’t had a chance to look through the book yet” and “No, nothing at this time”.
Yes – take their order and say THANK YOU!
No – “Okay! No problem! I will be drop off the next brochure to you and a few samples and check in with you next time”
Think about this: if you had a table event 2-4 times a week with 20-30 new potential customers… that would SKYROCKET your business!
That’s it! That’s how to have a successful event! Don’t make it more complicated than it has to be. Events are fun and profitable!
A top leader with Avon, Molly Stone Bibb says:
I find that when I am preparing for an Event that I make a check list and make sure I have everything packed to take with me so that Event can be successful.
But events are the easy part… its creating habits for your everyday life that are sometimes hard to develop.
What habits am I talking about?? Glad you asked… 😉
**Things like making sure I have Avon brochures w/recruiting fliers in my purse everyday… business cards to leave everywhere I go.
**Making sure I have something on that shouts Avon… a pin… a shirt… a hat… a coat… or Avon jewelry or other products on my person.
**A couple of sample packets ( goodie bag with a makeup, skincare, cologne and perfume sample, an opportunity flyer to offer to the next Avon Lover I run into)
**A smile and a willing spirit to share all that Avon has brought into my life!
The most important thing for me is really…well… the money in Avon can be wonderful but don’t forget to share the other things that this wonderful company has brought into your life…sometimes people are looking for more…let them know what else this Avon Family can bring into their lives!
**The Feeling of belonging to something much greater than ourselves
**Pride in something for the first time.
**Determination to finish something you started for the first time
** Love for products that been bringing joy and smiles into lives for 130 yrs
Sue Mazza (an Avon top leader) had a conference call and she shares info about Avon events – http://fccdl.in/UISMEVqH5
Theresa Paul had a conference call about Events – https://www.freeconferencecallhd.com/playback/?n=IQaaw%2FjNKcl
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